Category Archives: Haute Seat

Haute Seat: Vivifromage

I found a great girl from France named Virginie who makes the most whimsical clothes. I thought you all should meet her, too! If you like Harajuku (Street Fashion), you’re in for a delish little treat!


QUiD:  Tell us a bit about what you create.
Virginie: I’m an independent fashion designer and I make women’s’ clothing. I created my own clothing line 2 years ago.

Qe: Do you do it full time or part time?

V: Sewing was at first a hobby, but now I’m trying to turn my passion into a full time job. I’m way too in love with my sewing machines to make something else, even though I studied French literature for 5 years! 😉
I’m really busy, because Vivifromage is a one-girl-operation, so I do everything, from making my patterns to sewing the garments. I’m always looking for cute fabrics and I try to create new designs as often as possible.

Qe: What are the essentials for your craft?

V: Essentials when you want to sew : high quality fabrics, good patterns (whether they’re yours or store-bought patterns), reliable sewing machine/serger, precision and creativity! 🙂

QE: Who/What inspires you?

V: Fellow DIY designers – several independent designers are really successful now (Jessica Louise, Shrinkle, Imyourpresent…) and I love to check out their work. They’re really inspiring!
Besides, I’m really inspired by Japanese street fashion, retro clothing and punk style and I always try to mix these influences in my clothes. My first collection was really colorful and girly (I was influenced by some of the looks in the fun book of pictures FRUiTS), my new collection is 40s/50s fashion related.


Qe: Tell us one interesting fact about yourself.

V: Sewing is the ONLY creative activity I can do!
I tried to learn to draw – I was lame. When I cook, it’s often a disaster. My boyfriend taught me how to play the bass guitar, and it was really hopeless. Actually I have no patience and when I can’t do something perfectly at the very first time, I quit… except for sewing. I can spend several dozens of hours on a single project, trying to improve just a little detail.

Qe:  If you could work with anyone, who would it be?
V: Other designers I admire, musicians (I made clothes for the lead singer of the Action Design, who used to be in Tsunami Bomb and it was a great experience), directors – for example I’d love to make costumes for a movie.
Qe: Where do you create?

V: My boyfriend and I moved into a new apartment last June, because the last one was too small because of my sewing machines and sewing notions. Now, I have my own sewing room and it makes a big difference!

Qe:  Where would you like to see your business go in the future?
V: I’d love to get in touch with retail shops. And why not have my own boutique? That would be amazing 🙂

Thanks for sharing your story with us!


worldwide for QUiD readers!


Vivifromage Store

Vivifromage Myspace

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Haute Seat: Sleep Dream Play

Last week, I had the lovely pleasure of meeting Alice Rebecca Potter, a delightful textile designer/illustrator/crafter-girl. I fell in love with a few of her delicious designs and wanted you to meet her, too!


Be sure to check out Alice’s Shop when you’re done reading the interview! She’s giving all Qe readers a really cool discount!

Special Offer for Qe readers:

Free Shipping if you message seller before purchase and leave this code: QUID:SDP09



Important details:

In the Seat: Alice Rebecca Potter
Shop Name: Sleep Dream Play
Shop Website:

Location: London, England

QUiD: Tell us a bit about what you create.
Alice Rebecca:
As a Textile Designer my main attention when I am creating is always the use of patterns, and the illustrative and narrative element to my work, as well as the variety of surfaces things can be applied to. I really enjoy making various paper products, including notebooks and greetings cards. My journey into card making started when I realised I had a mountain of scrap fabric that I had printed during college, and just needed to use it up in some way. I also seem to have a slight obsession with the alphabet and enjoy seeing the numerous ways that element materialises in my work.

Q: Do you do it full time or part time?
At the moment this is a part time venture, working on things in between my other part time job as a bookseller. I do plan to become a full time seller one day, and for my business to become a reliable source of income fro me.

Q: What are the essentials for your craft?
The basic essential fro me are the obvious; pens, pencils, paper etc. I also have a bag of wooden blocks that I had cut at the local wood yard, and which I dip into every now and then to create vintage style blocks. I also cannot live without my sewing machine, or my computer, as I use Photoshop a lot, to put my work into repeats and things like that.

Q: Who/ What inspires you?
I would like to say I have one special person that inspires me, but I think I can thank London life, my peers and friends in their own creative disciplines for my inspiration and most probably my motivation. I would also say old personal family photographs have been a real source of inspiration for me, and the next collection I plan to work on may be coming from an old relative’s science book from 1924. It’s an extraordinary educational textbook.

Q: Tell us one interesting fact about yourself.
If I had been born a boy, my mother’s first choice of name for me was going to be Harry (see surname for reason of interestingness).

Q: Where do you create?
Right now I currently work in my bedroom, where I have a very large desk that takes up almost one wall space. Its covered in mess, as I just can’t seem to keep any resemblance of calm in my personal space. I would love to rent a studio space in the future of course.

Q: Where would you like to see your business go in the future?
I hope to fully expand my range and really focus on producing collections that follow fashion collections. For example a Spring/and Summer capsule collection and an Autumn/ Winter capsule Collection. A focus on colour will be important if this is a line i choose to follow. Also offering my prints on large pieces of fabric would be nice, so people could use my designs in their own work. I want to see sales increase weekly in the short term and in the long term I would like my label to be a trusted name in design.
I also look forward to being featured in a new design book that comes out in April, called Digital Textile Design, by Melanie Bowles.

Well, we look forward to seeing her designs in that book as well! Thanks Alice!


Filed under Haute Seat